In 2017, Eugenio Muraro founded Memento — not just an alcohol-free imitation of existing drinks, but an original creation aiming to set a new benchmark in alcohol-free distillation.

Memento is the result of an innovative fusion between ancient distillation techniques and the use of high-quality organic ingredients. Every element is carefully selected to enhance the uniqueness of the flavors, creating a tasting experience that is distinctive and uncompromising.

The concept was born in Florence, where inspiration comes directly from ancient medical recipes, and continues in Milan, a hub for encounters and the capital of design and beverage culture. Here, old recipes are transformed into contemporary sensory experiences. Memento doesn’t imitate — it inspires: an invitation to explore a new dimension of fine drinking through Mediterranean botanicals.